Bing & Yahoo Deal Finalized
So we all knew it was coming, but its finally here.
The merger between Yahoo and Microsoft is finally complete (pending the watchful eye of the Fed’s).
Last summer we covered this story as it happened, because naturally as search engine marketers it peaked our interest, and we knew then that search marketing would never be the same.
Last summer when Microsoft and Yahoo first announced their deal the details of their search deal had yet to be worked out.
Let me translate some of the press release that was made public today by Yahoo.
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“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.”
Translation: Microsoft and Yahoo both suck compared to Google. . . . Since Google dominates search their partnership was the only way they would have a fighting chance.
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“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”
Translation: The enemy of your enemy is your friend, so Microsoft and Yahoo plan to hold hands and sing kumbyya to try and mount an all out attack on the largest search provider online.
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If I were you, I would not join in the camp-fire sing along just yet.
Back in September 11, 2009 CNet reported then that the Justice Department was going to bend over Ying & Bahoo, I mean Bing and Yahoo.
Media Contact:
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6114467&lang=en
Yahoo!
Kim Rubey, 408-349-8910
krubey@yahoo-inc.com
Microsoft
Rapid Response Team
Waggener Edstrom Worldwide
503-443-7070
** Notice Yahoo has a real human, and Microsoft has some mythical team. . . . just thought it was interesting.
