Exploring 17 Alternatives to Adsense

Filed in Internet Marketing on December 15, 2009 with 2 comments

alternative_choices_1I’ve been doing some research on this topic, and now I think it’s time to share my findings. It seems like Google Ad Sense is the default income source for many publishers and bloggers. Keep in mind there is nothing wrong with Ad Sense, and I think it can be extremely profitable. But, to maximize your earnings it’s wise to diversify which ads you’re running, and to explore other networks.

What if Google bans you? This doesn’t necessary mean you did anything wrong..sometimes the Google gods just react and sites get banned. If this is your only cash flow..things could turn out a little rough.

Another good reason is perception. If I run across a site that has Ad Sense plastered all over it, I automatically get a little skeptical…”their just trying to make a quick buck; probably useless information.”

We’ve all heard the phrase, “don’t put your eggs in one basket,” well…consider the following so you don’t have to. Here are some networks I would keep in mind while trying to ween off of Ad Sense:

#1 – Chitika: A great ad network recommended by top bloggers and publishers alike. Chitika works with Ad Sense, while giving you the ability to capitilize on your search traffic.

#2 – Advertising.com: They offer a ton of options for large and small scale publishers. Mostly CPA Offers.

#3 – Yahoo Publisher Network (YPN): A direct competitor to Ad Sense. YPN is known to pay a slightly higher CPC vs. Ad Sense. I would recommend experimenting with both and see which pays better.

#4 – Ad Brite: In my former life I used Ad Brite alot. As their inventory has grown, they’ve become more respected around the industry. You have the option of choosing flat rate, CPC or CPM payouts.

#5 – Burst Media: This network has been around since 1995, and is still on the short list for top publishers and bloggers.

#6 – Value Click: With a reach of over 83% of the internet, Value Click offers a wide range of income options, including affiliate and CPM based streams.

#7 – Link Share: The Link Share affiliate program and publisher network are pioneers of the online marketing industry. I would give them a look.

#8 – Video Egg: Concentrating solely on video ads, Video Egg provides a new medium of displaying ads. Based on a CPE rate (Cost Per Engagement) this opens up an entire field of marketing.

#9 – Adtegrity: Known for their prompt customer service, Adtegrity is becoming a major player in the online advertising industry.

#10 – Brightroll: Just like Video Egg, they are both unique in their inception of video media.

#11 – Tribal Fusion: Tribal Fusion is another network I have experience with. Known for their solid pay outs..they represent thousands of sites in a variety of categories.

#12 – Casale Media: I’ve also used Casale Media from the advertiser side..and in doing this, I know they stick up for their publishers, going to extreme measures not to compromise the integrity of the network.

#13 – Morning Falls: With a low traffic requirement and solid customer service..this CPM based network is great for new publishers.

#14 – CPX Interactive: Being a new player to the online marketing game, they offer a relatively new network to it’s publishers..however they are kinda strict so keep that in mind.

#15 – Ad Dynamix: With minimal requirements for publishers, this is a good network for newbies. I’ve never used them but some say they have poor customer service. This is one of those you can experiment with.

#16 – AdsDaq: With CPM ads to selected countries, this would make for good testing ground for your sites.

#17 – Click Booth: Another company I’ve had the pleasure of working with. Rated #1 network in the world by Website Magazine, they offer plenty of options for affiliate marketing and network publisher solutions.

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Even though there were hundreds of networks I had to filter through to come up with these ones, I feel like you’ll get the best bang for you buck with the companies I mentioned above. If one doesn’t work for you, than keep trying and nail down the high performers.

As always, let me know how it goes.


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About the Author

Joel Ellegood is currently a full time college student, and passionate follower of online marketing, social media, and politics. If it's in the news...chances are he's caught it. It's not just a love for the news that allows Joel to write here at MetaFever.com, it's the fact that he's been there and done it. By age 18 he was managing media buys and ad spends for a large ecommerce group that often hit $250,000 / month. This is what gives him the right to be here....so, sit back and enjoy.

Comments (2)

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  1. Ginger says:
    December 16, 2009 at 7:50 am

    This is a great list. Just goes to show when you do your homework that the alternatives are out there. There was a time when being denied access to the mainplayer was a death sentence for your business.
    As the internet matures so do the alternatives.
    Thanks
    Ginger

    • Joel Ellegood says:
      December 16, 2009 at 9:02 pm

      True that, Ginger…are you currently using any networks mentioned on the list?

      Good luck to ya