Online Sales Techniques – Part 1 – Capturing Consumer Attention
The first sales technique any marketer needs to learn is to grab the consumers (customers) attention. No matter what the service, product, affiliate offer is (even though this is an important factor) you must grab the consumers attention.
Here are a few examples of how to capture the consumers;
1.) End Results
The first aspect of capturing a person’s attention is to let them know the end result of what you are providing or selling. For instance the wrong way to promote a product like Site Flipping Tactics would be by stating, “Are you interested in selling websites?” The previous statement is wrong because it doesn’t include a”end results” statement? Take the first thing you notice when you go to Michael’s Latest eBook, He states the end result first “Make $78,452 In Just 4 Months.” This statement has a great affect in grabbing the reader’s attention and it lets them know what they can expect from the product.
2.) “So What?” – The Objection
Give enough time to ask yourself, “So What?” the consumer will undoublty ask this as well, so you must prepare an objection ahead of time.
SiteFlippingTactics.com is an eBook that can give a defined list of parameters to effectively make money by flipping websites . . . “So What?” SiteFlippingTacitcs.com can answer this objection in advance by offering all the tools needed to set up the websites such as; scripts, tutorials, training videos, themes, dedicated support for any questions.
Ask yourself, “So What?” until you bring the products information down to the consumers level. The end result of using this process will not only inform them about your product, it will also insight the feeling of, “Wow this is really going to affect my life” and thus help capture the sale.
3.) Identify With PAIN
Bill Clinton was a master at this “I feel your pain!”
We all know when we opt to make a purchaes it is typically centered around aleviating some pain . . . Food (Hunger pain), New Shirt (pain becuase you got made fun of), New Shoes you feet hurt).
A consumer might consider purchasing SiteFlippingTactics.com because of the pain of always being broke. The object in pitching a product to a consumer is to identify a certain “pain” in their life and give them the hope & solution that is going to remove the pain.
Here at metafever.com we have made it our principle to do our best by providing solutions and answers for affiliates and individuals who are looking to succeed by selling online. Thus we want to remove the pain of learning to sell online effectivly.
We believe that when you provide quality products that genuinely help people, you are well on your way to success.
4.) Establish Authority
Consumers trust in SiteFlippingTactics.com becuaes they know that Michael is an authority on the subject. By informing consumers of previous experience you are establishing your authority with them.
If you browse top consumer products you can see that every great brand has authority. This goes for online and offline sales. Think about Coke . . . they are an authority in the cola making business.
Conclusion
When you are fine tuning your sales techniques, give enough time to gather information and research the pros who have already established themselves. If you follow the above steps you have a great shot at capturingthe consumers attention. Then if you are lucky you are one step closer to thave very important step . . . which is the consumer choosing to doing business with your company.
