Quality SEO
You might have landed to this page because you are seeking a SEO firm that can help you w
ith the daunting task of Search Engine Optimization. Before you make your final choice, I wanted to give you a few pointers of what to look for.
1) SEO is one of those services that you get what you pay for. If you are expecting a
#1 spot in Google on a budget of $200 / month, you might want to reconsider your strategies. SEO is a daunting process that consumes a great deal of labor to achieve top rankings. This is particularly true for industries with high competition.
2) Get a long term vision. A lot of companies fail at SEO because they do not realize that results can take months to see. You cannot start a SEO campaign and expect to see results in 1 – 2 weeks.
3) Try to find a local SEO firm. It’s been my experience that dealing face to face still has its appeal. You can establish a trust relationship when you can peer into someone’s eyes. This “trust factor” is quite difficult when dealing across great spans of distance and even time zones.
4) Establish clear KPI goals for your SEO firm. What is the goal of your SEO campaign? Do you want your phones to ring more, increase donations (assuming you’re a non-profit), and sell more goods and services? You need to know what the end goal is for your visitor before a quality SEO campaign can really kick off.
Remember, no SEO firm can guarantee you a #1 position in Google, but a good SEO firm can offer much more to their clients when they are engaged in the business of their clients.
Sometimes I wish I could scream it from the mountain top . . . Go for quality, it pays HUGE dividends in the long run.
