Choosing the right ad network, or location to place your ads can be just as tricky as deciding what type of ads to run. Based on the examples I gave in Part 2, I want to discuss the best route(s) for placing your media buy.
These days, some of the larger networks are geared towards running [...]
In this section I want to view some of the many ways one can go about online media buying. After reading the first part of this series I hope we can agree about a couple of things: 1.) Online media buying is effective, and, 2.) For it to be effective your website (home as I [...]
Introduction to Online Media Buying
With all of the resources available today for marketers to broadcast their message…why would one choose the medium of online advertising? Wouldn’t it be more conventional to place an ad in the yellow pages? How about taking out a full-page block in your local newspaper? Well, [...]
|
Categories |
||||||
