If any brick and mortar company is getting creative during the Holiday season, the Mall of America tops the list. In a push to spur more holiday shopping (not that they needed it), the great Mall of America in Bloomington, Minnesota is giving its Twitter followers preferred parking spaces throughout the holiday shopping season. The [...]
This is not a post about predicting the epic failure of Google. We’ve already been down that road with Wikipedia. My job is to inform you of whats coming on the horizon. Something you’re probably already aware of. With all of the fanfare taking place, how could you not? Bing seems to be all the [...]
So, you just bought your ticket, huh? No, I’m not talking about the Super Bowl, The Masters…or any event impossible to gain admission too. Something way bigger than these: the chance to change your life and do something that more and more people are discovering everyday. Welcome to the world of Internet Marketing. If this [...]
I’m amazed at some of the blog posts and articles I read. Not because of their dazzling brilliance and formulas to end world hunger or solutions to bring about world peace…however, it’s the analysis paralysis structure they are written in, forcing readers to become overly dependent on Blogger Bob’s opinion before moving on with life. [...]
Today I was reading an article by entrepreneur and author Seth Godin, and he said something I had never really thought of before, concerning the popular T.V show, “The Office. I think in ten years the TV show ‘the Office’ will be seen as a quaint antique. Really? Seth probably lost all of his Dunder [...]
While reading through my daily list of blogs, a recent post by Adam Singer really stuck out to me…titled “Developing Content Isn’t Choice…It’s Core to Digital Marketing Strategy.” As I made my way through the post, a term caught my eye and I couldn’t stop thinking about it…even though I’m sure we’ve all seen it [...]
Travelocity.com gets it. If there was an award given out for creativity, maximizing resources and capitalizing on an opportunity, it would go to the Travel people based in Southlake, Texas. After reading this article, the greatness of the internet began to shine through once more: anything is possible. And, this example proves it. The famous [...]
Are you a new blogger? How about an existing blogger? New blogger with descent content and ready to make some scratch? Well, most bloggers like to write. And, I’ll go out on a limb and say all want to make money and earn a living. That brings me to my point: What are some things [...]
I’m sure everyone has heard this song. Of course, we sang it through pre-school and elementary school. Why? Because it’s an elementary concept. One that kids can grasp at the youngest age: when everyone is heading in the same direction…well, you’ll end up in the same place. Wherever that may be. It doesn’t matter if [...]
It’s been widely reported in the past few days on major news networks and online marketing blogs that Friendster, the popular social networking site (at least in Asia) will be sold to the Chinese internet investment firm, Tencent Holdings. Tencent, a publicly owned company whose other investments include QQ.com (a large Chineese web portal), is [...]
Welcome to the critical element in the topic of Online Media Buying – Execution: Putting everything we’ve covered into full motion and watching the results roll in. Assuming you’ve made a decision on the size of campaign (how much money to spend), what type of ads to run, and where to place them…it’s time to [...]
In this section I want to view some of the many ways one can go about online media buying. After reading the first part of this series I hope we can agree about a couple of things: 1.) Online media buying is effective, and, 2.) For it to be effective your website (home as I [...]
