Tag: "social media"

Is Your Company Being Social But Not Sociable?

Is Your Company Being Social But Not Sociable?

As someone who studies and manages online marketing campaigns, I’ve been meaning to write on a recent trend which has become rampant in our industry. And, its nothing to brag about.
Some would call it a bandwagon. I prefer plague.
The problem (plague) starts off like this:
Day 1
#1 – Company A needs to expand [...]

Just Another Facebook Promise

Just Another Facebook Promise

As Facebook CEO Mark Zuckerberg continues his latest privacy and “we screwed up” tour, tech watchers and average users of the Internet are beginning to doubt the social media giant’s motives.
In his own words, the 26-year old chief exec says they “missed the mark” with their latest stab at privacy controls and is pledging to [...]

When We All Pull Together

When We All Pull Together

I’m sure everyone has heard this song. Of course, we sang it through pre-school and elementary school. Why? Because it’s an elementary concept.
One that kids can grasp at the youngest age: when everyone is heading in the same direction…well, you’ll end up in the same place. Wherever that may be. It doesn’t matter if you’re [...]

Twitter.com Gets An Early Christmas Gift

Twitter.com Gets An Early Christmas Gift

Well, it looks like all of Sarah Palin and Ashton Kuther’s hard work has paid off. It’s been reported in the past few days, after signing deals with Microsoft and Google, Twitter is officially profitable. The two search giants reached combined agreements worth $25 million which will make all ofTwitter’s content searchable.
According to investment sites [...]

New Way to Track Social Media Effectiveness

New Way to Track Social Media Effectiveness

You just Tweeted about a new post on your blog. It looks like it’s getting a little buzz, but there really isn’t a way to tell. Of course you can check the referring links with your favorite stat tracker, post a follow up tweet asking questions about the post…who really knows?
Well, all that’s about to [...]