The Ultimate Google Panda Survival Guide
If you’ve ever been camping, I’m sure your aware of some common and cautionary tips for protecting against bear attacks.
Not all areas are susceptible to these kind of incidents, but for the sake of learning. . . lets say they are.
Tips you’ve probably heard: don’t leave food out, don’t cook with strong scents (as bears have a keen sense of smell. . . the list goes on.) And, if you are attacked, there’s an entire protocol for surviving these situations as well. Don’t worry, I won’t go into detail. The Boy Scouts need something to do for another 100 years.
Here’s what I can do: help you succeed through the next Google Panda update (bear attack) and increase your chances of search engine optimization success. Treat the following as your min-SEO survival guide.
Like any quality “How To Guide,” you’ll find how to prevent attacks and recover from the unavoidable.
New online marketers should note a couple things. First, the Google Panda update is not anything new. Google Caffeine and Google Mayday both sent the search engine optimization world reeling for several days. The key, though, is recovery and re-building. And, that’s what Meta Fever is here for:
Remember, the goal of Google Panda was not to “disrupt,” the SEO industry. All of the smart people in Mountain View know this would be the end of the end if they tried something like this.
Yet, most people with any experience in search engine optimization realize spam sites and low-quality content mills are headed for the history books.
So, how can you avoid falling into this trap? It’s rather simple, actually. . .
Value always wins
Not only will your site not get flagged as spam, quality content is passed around more than Kim Kardashian. Don’t believe me? Then why do things go viral? “Well, Joel. . .it’s because people are bored and they like watching interesting stuff.”
This argument might hold water when it comes to videos of horses eating peanut butter. But for the most part, successful written and video content is unique and interesting. Valuable content increases your chances of obtaining true and authoritative back links. There isn’t an update in the world that can stop you from getting mentioned by Mashable or the New York Times. All they need is a reason. Give it to them, will you?
Speaking of unique. . . .
Duplicate content will never win. In fact, you’ll be wishing for a Google Panda smack down or SEO nightmare if you try this. Copying another person’s content goes way beyond the average code of ethics. Whatever your personal code may be. Should you attempt, legal issues await.
Unlimited content is not king
Content may still be king, but pointless banter is exactly that. . . pointless banter. Redundant sentences will not only put you in bad graces with search engines, your visitors won’t be too pleased either.
A little maintenance helps
Whether you have a personal blog or corporate website, this is your home. And, it should be treated as such. Seek out pages you think should be getting more organic search traffic and continue to optimize them. Any search engine optimization survival guide will tell you this.
Re-read pages with possible typos. Correct and update wrong and outdated information. It’s OK. I don’t think the gods will have a problem with you updating or adding to your archives. Well, I’m about 99% sure.
Of course I could expound on this all day. But its important to focus on the important points. I hope this was accomplished above.
What do you think? How can search engine optimization be protected from attacks? Nothing is bulletproof.
I guess that’s why it’s called optimization.
