Three Questions to Ask When Choosing an SEO Firm
Many times when choosing an SEO company, the question that comes to mind is: how long will it take to be #1?
Should you choose the route of managed SEO services, or at least considering it, than I would take some time and consider what you are getting into.
Remember, you are not simply asking someone to managed search rankings…the reputation of your company is on the line. Never forget this.
Let’s take a look at some of the best practices to consider when making this decision:
What can you do for me?
To choose the best managed SEO service, it’s not enough to know you WANT to do SEO. Knowing WHAT you want is just as important.
I recommend having a strong grasp on the basic and advanced concepts of SEO. No matter what kind of project you are working on…everything from remodeling your house, to taking over the world – both require some type of planning.
If you don’t know what you want…than how will you have an idea of what to expect?
Does this potential SEO firm use social networking? Do they create content…or wil you develop it in house? How many monthly links will they create?
All of these questions, plus many more, should be asked.
Are you in good hands?
No, I’m not talking about Allstate. It’s of paramount importance to know who’s working on your website.
Does this person / firm have integrity? What are past clients saying. If you receive more than one proposal (and I hope to God you do)…take the time to conduct dutiful research about who your handing the reigns to.
Someone who charges $500 / month vs…the mega firm charging $10,000 / month will (or should) offer different services. You would think so anyway.
Treat your future SEO firm as a member of your team…as any descent SEO results won’t come overnight.
And, how do you plan on doing this?
All companies sending half-way serious proposals need to be grilled about methodology and what practices they use.
Of course every SEO firm will say you need links (practice)…but how (methodology) do they plan on doing it? As I mentioned before…what about content? If content is still king, make sure you have a good one.
If the firm in question merely has a list of cookie cutter services…don’t bother speaking with them unless there is overwhelming proof and evidence of non-cookie cutter results.
**********
I really hope the above tips have helped you, or at least you made you think differently when choosing a managed SEO firm.
Don’t take this subject lightly.
