Yahoo Finds Its Rightful Place

Not that they really needed too.

It’s a different kind of growing up. One that says, “I’ll work with the man and make myself look better…rather than trying to play the teenage game of taking over the world.” I’m saying this inleu of the news portal, and at one time, search giant deciding to integrate some of their features with Facebook status updates.

Even though Yahoo placed a Facebook link on their new design, nothing screams “I’ll work with you, rather than fight you” louder than the new features the Sunnyvale, CA based company is offering.

• Yahoo! users now have the option of giving over their Facebook details which will allow them to receive Facebook updates in their Inbox and and place status updates straight from Yahoo pages.

• Yahoo users can have some of their actions placed directly on Facebook. For example, if you just moved to first in your Yahoo Fantasy Baseball league…it will be published to your Facebook feed. Or if you leave a comment on a Yahoo! based blog, this can be updated as well.

Not only will these features show a maturation taking place inside Yahoo world, but it changes how users view the online pioneer. Yes, they were the first ones to post a news article in 1996, however, as we know from Lycos and AOL..that means absolutely nothing. Users will end up sticking around longer, using the site to communicate and receive their daily news fix, and eventually the feeling of “I can do everything here” will return.

Yahoo! has a slight edge of Facebook in this category, as the social networking giant does not have strong news syndication features.

Enter Yahoo.

“Yahoo is becoming a large-scale social client,” Yahoo’s senior director of social platforms Cody Simms said, “We are creating a world where we are letting people share Yahoo content and give people access to whatever is relevant to them wherever we are.”